Ezine Marketing Information |
|
Increase Your Ezine Sign-up Rate By 500% or More Starting Today
If you're satisfied with a newsletter subscription rate of five to ten percent, then you don't need any of the information I'm about to share with you. If you're serious about converting up to 50%, or more of your website visitors into newsletter subscribers, though, then read on. It's time to leave your low sign-up rates behind by following these two easy steps. 1. Make signing up for your newsletter your visitor's only option; otherwise they miss out on all of the free sign-up bonuses and your incredible website content. Give them something to lose. Let them know that they could be making a huge mistake by not subscribing, and back up your words with valuable free bonuses and information-rich content that makes them glad they did. Do this by making your entry page your ezine sign-up page. If you have to write 1000-1500 words to convince them to subscribe, then do it. Treat this page like a sales page. Tell them all of the features of subscribing, and more importantly, all of the benefits. Don't sell them on your product, sell them on your newsletter and the valuable bonuses they'll get get by subscribing. Your home page and your newsletter signup page should be one and the same. Here's the logic behind this strategy. Imagine that your website converts one percent of your visitors into paying customers, and ten percent into ezine subscribers, ten percent of which buy your product as well. That means that only two percent of your website visitors end up purchasing your product. While not bad by any stretch of the imagination, imagine converting one percent of initial visitors into sales, and 50% of the remaining visitors into newsletter subscribers. Simply follow step two and your previous sales attempts will pale in comparison. 2. Now all you have to do is pre-sell them with an autoresponder that comes in seven or more installments. Assuming you're able to convert ten percent of your subscribers into paying customers, you've just converted six percent of your visitors into sales, a 200% increase! If your product is related to the self-development field, for example, your autoresponder could be a seven-day self-help mini-course that whets their appetites and that, while helping them, leaves them wanting more. Regardless of whether or not your ezines subscribers ever purchase the product that you are selling, you can still make back-end sales of other products, either products that you have created or that you can earn affiliate commission from. Bear in mind that you can also use this strategy even if you're not selling your own product. You can include a link to a product offering affiliate commission at the end of each installment of your autoresponder. Do whatever affords you the best opportunity to profit! How good your sales page and your product is, is totally in your hands. But by combining a great product, a great sales page, and the above two-step formula, there are no limits on how much you can profit! **Attn Ezine editors/Site owners** Feel free to reprint this article in its entirety in your ezine or on your site so long as you leave all links in place, do not modify the content and include our resource box as listed below. Feel free to substitute your referral link in place of ours in the resource box. Thanks! Wanna learn how to generate thousands of highly targeted visitors, absolutely free? => http://www.iwantchoices.com
|
RELATED ARTICLES
Top 10 Reasons to Use a Blog to Publish Your Ezine Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog. Surefire Ways to Pack a Punch With Your Ezines & Newsletters Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. It's an excellent means to both market and grow your business and also show your existing clients your creative abilities. Ezine As A Viral Marketing Tool A very popular method of marketing ezines and newsletters is by making them viral. If your newsletter contains information of value, such as tips, hints, news or tutorials, you'll find that subscribers will forward it on to others. Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits Would you like an Internet Marketing tool that can put your efforts on autopilot? When Good Newsletters Go Bad: How to Avoid the Rut and Capture Hearts The wizard in Wizard of Oz and the guy behind the curtain pretending to be him have different personalities. Which one would you rather listen to? The wizard comes across as bigger than life and unreachable. The little guy hiding behind the giant green face is one of us, a person. The Power of Newsletters When discussing the possibility of creating a newsletter for one of my clients, he asked me, "How will a newsletter help me get sales?" Newsletters - How To Build Your Subscriber List If a visitor comes to your web site looking for information and doesn't sign up to receive your e-mails, you have missed an opportunity to turn that browser into a customer. This month we will be concentrating on how to build your subscriber list using the tips and techniques below. Increasing your newsletter subscription list with new subscribers will therefore increase your potential new customer database. Practical Strategies To Boost Your Ezine Readership Do you have a fresh ezine ready to start taking subscribers but don't know how to attract them? Creating and Distributing E-Courses E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a "give-before-you-get" sales technique. If your course is designed to be a freebie, you'll want to give a portion of good information; but don't tell them everything or they'll have no reason to make a purchase. If you are selling your course, make sure to jam pack it with everything you know, that way your customer will feel like they are getting a lot for their money (depending on how much you really know.) The Public Speaking List Machine Do you do public speaking? Then you've got an automatic list machine! The News About Newsletters "A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it's a highly capable tool." --Al Czarnecki Communications Article Distribution: How Will Your Results Vary? It's not enough to just sit around and expect that your articles will bring you a good amount of traffic right after you submitted your articles for distribution. What?s In Your Resource Box (SIG File)? One of the most important things you can do to improve your visibility and connect with customers or clients is to create a strong personal branding statement in your resource box. I'm not talking about adding your job title. I'm talking about including what it is you really do. Guaranteed Ways to Build Up Your Ezine List Here are tips gleaned from roughly 5 years spent building up an ezine list. I've also incorporated comments and tips from Jenna Glatzer, who successfully built her list up to 75,000 at her excellent site, www.absolutewrite.com Learn the Five Facts Why Ezine Is the Ultimate Promotion Tool! What you are about to read will change your way of promoting your products or services. Now that I got your attention, I will share to you six facts why ezine is the ultimate promotion tool. Why Your Newsletter Must Get A Personality Today! Newsletters are becoming ever more popular. Not surprising ? since all editors know that they are a tried and tested method for both disseminating information and subtly (and quite frequently blatantly) promoting any product or service. In short, newsletters work for their owners. Ways to Improve and Make Money from Your Newsletter Our last three newsletters have covered the hot topic of email newsletters and their importance: Keeping Your Customers Informed, How to Build Your Subscriber List, and How To Write Your Newsletter. If you're new to our newsletter or have missed out on any of these editions, to view the complete series see the link at the end of this article. Win More Sales with Customer Newsletters - More Small Business Power Tools One of the most powerful ways for small businesses to increase sales and keep customers coming back for more is to mail them a newsletter periodically. Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts With the arrival of syndication or RSS technology, many claim the email newsletter is dead. Not true. Newsletters continue to offer companies a marketing tool that allows them to build and retain relationships with their clients. Achieving Success with Ezine Advertising Achieving success is clearly up to you, not to anybody else. In fact is a simple equation involving tools, work and goals. Assuming that the goal have been set and you are ready for a hard work, let's talk a little about tools. Not about all tools, but ezine advertising. Ezine advertising is the most affordable way of net advertising. There are about half million of ezines all around and the number is still increasing. If there are plenty of opportunities, doesn't mean it is an easy thing to do. On the contrary, you may choose ezine advertising only if you have good writing skills or if you afford to hire somebody to handle with your ads. What will be next? Let's se step-by-step First you must have clear in your mind the concept you want to promote. By 'concept' I mean not only the product/service but also things like market needs, target people, strong points, week points, opportunities and so on. |
home | site map |
Copyright © 2005 www.eWebology.net |