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| Ezine Marketing Information |
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The Public Speaking List Machine
Do you do public speaking? Then you've got an automatic list machine! Remember that in business, your fortune is in your follow-up. And publishing an ezine is the easiest, most automatic, and least expensive way to do this for you. The key is getting as many prospects on your list as possible -- ethically. Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my ezine. There are generally three ways to do this: 1. The Signup Sheet Mention your fabulous ezine and all the good stuff it will do for them. Then pass around a signup sheet to collect their names and e-mail addresses. At the top of the sheet, give an attention-getting headline, a 25-word ezine description, and your privacy policy. It's amazing what peer pressure will do --- it's rare you'll see someone pass on your sheet without adding their name and e-mail! I even had someone who was already on my list sign up on the sheet at an event. She told me later she didn't want to look like she was the only one holding out. :) 2. The Presentation Notes I've seen many speakers who use PowerPoint announce to the audience that they can get a free copy of the entire presentation if they simply hand in their business card. Then as an aside, they mention that you'll also get a free subscription to their ezine. Sounds like a slam dunk, right? However, when I've seen this in action, I notice that not everyone hands their card in, so this will ONLY work well if you give a dynamite presentation and the audience really wants a copy of it. 3. The Prize Drawing! This one's my favorite. It's amazing how grown adults go nuts when the speaker announces she/he is going to give away something for FREE. I swear you could raffle off toenail clippings, and people will climb all over each other to get their business card in the bowl! When I speak, I'm usually selling my Boost Business With Your Own EZINE System, so what I do is first explain what that includes. Then, I'll throw in a bonus program, such as my Secret, Simple Formula to Writing a WEB PAGE That Sells. After I review all the benefits these programs bring, I pause, smile, and say, "Who here would like to get this all right now... for FREE?" This is when people jump up and go "Ooo, ooo, me! Me me me!" I say, "Great, because I'm going to give away one now! Please get out your business cards, and my assistant Liz will come around and collect them. Make sure you have a chance to win! You'll also get a free subscription to my award-winning Straight Shooter Marketing ezine, which will give you tips on marketing your business online and offline." (NOTE: I want you to actually rehearse saying this so it's extremely smooth and confident. Remember, they'll see your offer as YOU see your offer. You want them clamoring to get on your list!) If it makes you more comfortable, you can tell the audience that if they do NOT want to be subscribed to your ezine, they can put a "NO" on their card. I did this for over a year, but I found that during that entire time of speaking to thousands of people, only ONE person had ever written "no"! So I don't even bother anymore. My rule now is if you want the chance to win, you get signed up. Hey, it's tough love, but it's good for them. My ezine could change their life! :) Remember, people you meet in person will be your MOST valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust. © 2003-2005 Alexandria K. Brown Online entrepreneur Alexandria K. Brown, "The E-zine Queen," is creator of the award-winning 'Boost Business With Your Own E-zine' system. To learn more about this step-by-step program, and to sign up for her FREE how-to articles and FREE audio class, visit http://www.EzineQueen.com
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RELATED ARTICLES
Market Your Ezine Properly, So You Grab Every Visitor To Your Website When marketing ezines, most people use sign-up forms or pop-up forms on a current website. This may not be new to most people, but here's another spin on it. In addition to your pop-up or basic sign-up form on your site, why not add a page to your site, with a link on your home page, that does nothing but promote your ezine. Three Ways You can Use the Ezines to Increase Your Sales ***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to ezine publishers- Increase Your Business Success With A Free Newsletter Publishing a free newsletter is an effective and inexpensive marketing strategy with several business benefits. Here are some of those benefits: Surefire Ways to Pack a Punch With Your Ezines & Newsletters Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. It's an excellent means to both market and grow your business and also show your existing clients your creative abilities. 10 Benefits Of Submitting Your Articles To Ezines 1. You'll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box. To find publisher you can submit your articles to, you can simply visit Google and enter a keyword phase that describes your target market (e.g. business owner) plus the work newsletter or ezine: +"business owner" +newsletter 2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition. 3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure. To make it easier for the publisher, provide also an URL to a web page with your article on it. The easier it is for the publisher to use your article, the higher the chances that they will do it. 4. You might get extra exposure if the ezine publisher archives their ezine on their site. People might want to read the back issues before they make the decision to subscribe. 5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other ezines that don't publish your articles. 6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your incom^e. 7. You could allow ezine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet. 8. You will get your article published all over the web when you submit it to an ezine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article. Another option would be to submi^t your article to article directories. To find article directories that you can submit your articles to, you can again simply visit Google and search for: "article directory" 9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits. 10. You could get your article guaranteed to run in an ezine. You could agree to run one of their articles in your ezine if, in exchange, they run yours in their ezine. It's a win/win situation. Tip: If your article recommends one of your own resources, offer the publisher a percentage of each sale for publishing your article. This could be done by using a special order link, or if you have an affiliate program, by allowing the publisher use his one affiliate link. How Your Advice Column Can Build Loyal Readers Last year while researching a book on memorable speeches and essays, I stumbled across an ageless writing technique that continues to captivate readers. How to Make Your Newsletter Have Raving Fans! Would you like to have a newsletter with barely satisfied subscribers who take a look at each issue and then remove it, or loyal readers who can't wait to get your next issue? Achieving Success with Ezine Advertising Achieving success is clearly up to you, not to anybody else. In fact is a simple equation involving tools, work and goals. Assuming that the goal have been set and you are ready for a hard work, let's talk a little about tools. Not about all tools, but ezine advertising. Ezine advertising is the most affordable way of net advertising. There are about half million of ezines all around and the number is still increasing. If there are plenty of opportunities, doesn't mean it is an easy thing to do. On the contrary, you may choose ezine advertising only if you have good writing skills or if you afford to hire somebody to handle with your ads. What will be next? Let's se step-by-step First you must have clear in your mind the concept you want to promote. By 'concept' I mean not only the product/service but also things like market needs, target people, strong points, week points, opportunities and so on. Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits Would you like an Internet Marketing tool that can put your efforts on autopilot? Uncover 8 Secrets To Gaining More Ezine Subscribers Now! If you've just started publishing your own ezine then you'll soon discover that getting visitors to subscribe to your ezine is not as easy as you might think. If you already publish your own ezine, it is likely you have already discovered this. Besides getting more traffic to your site, here are 8 tips that have been proven to boost ezine subscriber rates. Improve Your Online Network With A Powerful Ezine Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a web site, publishing an ezine, joining affiliate programs, advertising on other people's ezines, and much, much more. As any good Internet "guru" will tell you, getting your name and product "out there" is the most important part of your success. So, the general rule is: Use as many strategies as possible. Ezine Publishing: 5 Easy Smart Strategies To Increase Your E-zines Subscriber Base Do you publish an e-zine or newsletter? 10 Ezine Advertising Strategies For Starters If you're like most ezine advertisers you wish to generate FAST Sales by sending your message in front of thousands ezine subscribers. What?s In Your Resource Box (SIG File)? One of the most important things you can do to improve your visibility and connect with customers or clients is to create a strong personal branding statement in your resource box. I'm not talking about adding your job title. I'm talking about including what it is you really do. Marketing Your Home Business through Newsletters Newsletters are a wonderful way to market your business when on a budget. You can opt to write them yourself or hire a writer to do the job for you. Lesson #4: Six Powerful Places to Advertise Your Autoresponder! Once you set up your autoresponder account, now you need to start promoting it! There are tons of places and ways you can do that... But let me give you at least six to start with. How Ezine Ads Explode Your Online Income - Part 2 Here's a big tip ? the secret to succeeding with smaller ads is to set it up like a campaign over a few issues. If you go for the top ad, run the same promotion for 3-5 issues testing different ad copy (we'll get to some good ad writing tips in a minute). Now, what this does is it builds a rapport with the readers so you become a familiar and trusted presence in the ezine. As I've said countless times in this course, you cannot expect all customers to buy first time round, and by appearing in several issues of an ezine you're overcoming this problem and giving them more chance to click on your link and find out what the fuss is about. I would also recommend as part of your campaign to get at least one solo ad in there as well to heighten your familiar presence even more ? again, use the same link and the same product so this familiarity really hits home. With a solo ad being the first ad in your campaign and following up with top placement sponsor ads, you will be setting yourself up nicely there for some affiliate commission. How to Increase Your Opt In List by 322% in 28 Days "The money's in your list" - how many times have you heard this statement? Plenty I'll bet... Ever wondered why it's been repeated so often it's like a mantra? Fishing For Ezine Subscribers The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. Surprise! They caught so many fish their nets began to tear. Five Ways to Energize Your Newsletter Whether distributed via e-mail or printed and snail-mailed, newsletters are a great way for a business or an organization to keep in touch with employees, customers, prospects or association members in a cost-effective manner. The trick, however, is to come up with a strategy to keep readers engaged and the publication's production and editorial adjustments in line with current budgets.
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